Ditch the Label is a brand spanking NEW campaign, orientating around social labels and the stereotypes associated with them. We hope that together, we can literally ditch the stereotypes associated with labels!

At Ditch the Label, we believe that you are unique and that one, two or even three idiotic social labels in regard to your gender, race, sexuality, appearance, lifestyle or even favourite colour cannot define your entire personality.

Social labels are the reason that many young people worldwide feel the need to take their own lives or to exclude themselves, because they don't 'fit in' and we hope to change this. The world isn't divided by 20 categories of gender, race, sexuality etc. it is divided by 6,602,224,175 categories of personality!

So, have you ever been labelled?
Do all under-weight people crave attention?
Do all obese people spend their time eating infront of the television?
How about guys, are they all insensitive and do they all follow sports?
How about girls? Are they all over-sensitive and vain?
Do all gay men have HIV and are they all effeminate?
Are all lesbians masculine with shaven heads and facial piercings?
How about black people, are they all illegal immegrants and are they all 'low down' in the social hierarchy?
Are all white people racist? Are they all 'high up' in the social hierarchy?
Are all unemployed people lazy and uneducated?
No? Welcome to Ditch the Label!
The list of stereotypes is literally endless; for more examples, have a gander about the site!

Ditch the Label was established in the summer of 2007, and, ever since, the campaign has proven to be an enormous influence to people worldwide! People are beginning to emerge from their shells and are discovering a new confidence in their true personality!

Think about it, we're all different, right? Why should people hide certain attributes about themselves just to please the minority of narrow-minded people around them?

Please take the time to navigate about our numerous links above; behind them you will discover exciting content ranging from cool and funky competitions and real-life stories, to ways in which you can support the campaign along with our NEW exciting multi-user forum and merchandise range!

We're fighting back, together!