About us
The world without prejudice
We're a quirky bunch really. A team of over 20 volunteers located around the world, we each share a passion for equality and diversity.
Established by online personality, Liam Rawrd (DiageoLiam) originally as a MySpace profile during the summer of 2006. Aged 16, Liam didn't understand the potential of the campaign; after weeks, the profile had attracted the attention of thousands of supporters worldwide.
Despite his age, Liam was able to secure a Government grant to allow the campaign to grow. This financed our first website; Ditch the Label V1.0. Albeit very basic, the campaign has continued to grow at a rapid rate. With tens of thousands of supporters logging in to the community the site was growing out of control.
This came the launch of Ditch the Label V2.0; a newly improved website which was complimented by the first Ditch the Label branded merchandise. Following the success, Liam saw an opportunity to further grow the site by introducing a Blog and remastering the management structure; this came with the new design, Ditch the Label V3.0. The site is now split into various departments; including marketing, development, content and community.
Ditch the Label has been recognized by various magazines; such as 'Out Northwest' and 'Pink News'; the campaign has also been featured on the LBGT session at BBC Radio Manchester and is supported by MySpace Impact UK.
What's next? Who knows but we invite you to take the journey with us.
