About us
We're for the people and not for the profit
A team of volunteers located around the world, we each share a passion for equality and diversity.
Currently, we boast over 31,000 supporting members and thousands more located across the Internet on Facebook, Twitter and MySpace. Our campaign has grown from being a small idea into an international movement, inspiring tens of thousands to 'ditch' their labels worldwide; with features in numerous publications: such as Pink News, MySpace Impact, BBC Radio Manchester and Out Northwest we are here to stay, shouting louder and louder and fighting for equality.
Currently based in Brighton, UK we operate an online advice website and community forum with thousands of hits and fans signing up daily. We are here as a support network to those that need it and also to spread an incredibly important message in union.
We started out originally as a MySpace profile, launched by Liam Hackett after being subjected to bullying himself. The campaign became an overnight success, attracting thousands of hits and an unprecedented volume of enquiries. The movement quickly grew and at 16, Liam was able to secure a Government Grant to fund the growth of our website. V1 | V2
Today, the growth and impact of our campaign is clear - the site has become much more farfetched than ever anticipated and the continued success has been greatly attributed by our team of volunteers working around the clock to keep the ball rolling. We are currently exploring new expansion strategies and ways to help those left vulnerable by social labels and stigmas. If you can help, please contact us!